Lately, I really like the Buffalo Wild Wings commercials, for it is not only football season, but, because their wings are actually that good, beating out other competitors like Wing Stop, Wild Wings and even Pizza Hut's very own WingStreet campaign.
In the Buffalo Wild Wings commercials, it is all related to a sports kind of theme, since practically it is a sports bar and grill. But all of their commercials tie into extending the time of the game for the people to continue to enjoy their food.
Also, with newer restaurants opening nationwide, they have promoted and campaigned heavily. Recently, got a postcard in the mail stating a new Buffalo Wild Wings is opening down the street. The postcard design looks simple, and attractive. Their promotion is to get the first 150 people to come in and they will receive a year of wings free and also for just bringing in the postcard, you get 10 wings free.
This relates to what we have talked in class since the postcard has simple design that has making it attractive. Also, the promotion strategy is very well organized and attracts your attention since the restaurant does have a good reputation.
I love the new commercials by Allstate: it's catchy and has a sense of humor, which is good. The new campaign by Allstate which is designed as to "nobody protects you from mayhem" which says it all, all the mayhem or problems you run into during your life. Whether it be on the road, air, water, Allstate will protect you, no further questions or obligations.
The new Allstate commercials have an actor portraying every possible hazard you can imagine that'll affect your insurance from driving. One spot portrays as a teenage girl texting while driving, and what was funny about that commercial was he was driving a pink Dodge Durango while trying to text and call, swerving all over the parking lot. Other spots portray him as an attractive jogger dressed in pink headband and carrying pink dumbells. This commercial was intended as another distraction while driving. The campaign's purpose was an attempt to invoke fear in consumers from their everyday life situation from weather related to burglary to incidents like in a parking lot to someone keying your car.
This relates to what we have been talking in class as it improvises a new strategy that'll draw attention to the brand, as humor plays a dramatic role. Also, the new Allstate campaign has not just been on television, but on radio and print ads such as magazines, and mail. In the mail form, it's pretty much simple, and complex, as the mail publication has just a simple Allstate logo with information, with a white and blue kind of design. However, I've seen mail print forms with the mayhem actor, with a picturesque design to draw attention and to make it attractive.
Recently, Comcast decided to broaden their product selection by adding VoIP (voice over internet protocol) in the previous years to their already popular selection of cable television and high-speed internet, cable internet that is. I was surprised and delighted they decided to change their campaign and brand image to Xfinity, a combo package of VoIP, cable and internet. Previously, it was called a Triple Play bundle package. It seems more attractive and easily recognizable then the old Triple Play brand.
It's basically a new brand that has many new technological advances in media and room for growth.
Xfinity was started during the 2010 Winter Olympic Games held in Vancouver, when Comcast was on the verge of buying and merging with NBC. And the agreement went through, as GE (General Electric) and Comcast had a joint venture agreement to buy NBC. The agreement included offering more HD television programs, revamp, redesign, and increase the speed in the infrastructure in high-speed internet. Also, offering VoIP, and other technologies competing and leading the competition with other cable, and media companies.
With the new design, and campaign logo to kick Xfinity off to a good start, you can do just basically anything with Xfinity. Xfinity was designed to be consumer friendly, as well as a media and technological standpoint. From cable to internet to DVR to even your phone, you can connect to the internet anywhere in the world.
This relates to what we have been discussing in class by re-designing, re-positioning a brand, and creating awareness on a previous brand, and putting a new logo and concept as well as rebranding an already large market for their triple play package of voice, cable and internet.
I'm really fascinated and hyped up by the new Nike commercials on how they manage to change their perspective by throwing in catchy moments and phrases.
Nike decided to turn things around and stay competitive by producing a commercial about that magical moment in sports. The Boom! Campaign was designed to help capture the loyal fans and newer audience to draw your attention on their products by implementing and persuading you that by using their products, it will help you define those high-impact moments in sports by the fascination of their product.
It's that game changing play that determines what the whole outcome is about, winning. It's the plays you want to see on replay or ESPN Sportcenter's Top Ten Plays.
I'm really impressed how they threw in big-name celebrities/stars like rapper Rick Ross, Tim Tebow, Nndamukong Suh, and others.
This commercial relates what we have been talking in class by designing a commercial or advertisement to building that strong relationship between the brand and the consumer through elements of integrated marketing communications. They also used television to capture the audience by the power of sight, sound and motion. The elements and combination of video shots, sounds and the way the commercial was formatted was to immediately capture and inspire the consumer to use their product.
As an athlete and sports fan, that special and magical moment really gets you hyped, and emotions swirling because you live, breathe to stay fit, competitive and worked hard to get to that point where a magical moment will happen anytime. Everybody can relate what Nike is saying. You just have to wait patiently, your instincts will kick in and the time will come.
Recently, I'm impressed with how Burger King has managed to stay in the game (competition) with other fast food restaurants like McDonalds, serving a bigger, better breakfast menu. For years, McD's has been serving Hotcakes (pancakes) and other delicious breakfast menu, and has recently revamped their menu items.
So in order to stay competitive, Burger King has managed to add more variety to their breakfast menu, like the new BK Breakfast Bowl,etc. Not just more items added to the menu, but better and popular breakfast items like pancakes, and croissants. Although, Burger King has been serving croissants ever since, they have managed to add more ingredients to the croissant sandwiches.
In BK's promotion on TV, Radio and the internet, the way the commercial was produced and written was to grab the viewers' attention by adding a catchy jingle to the new and better breakfast menu. They have people from all sorts of background (jobs) humming and singing a jingle about the new breakfast menu.
The ads BK has been putting out relates to our class about creativity, selling messages that are unexpected but relevant. Creativity has been the key ingredient for BK to promote the new breakfast menu. Also, strategizing on what the consumers want, and how to give them what they want. In addition, the jingle is what grabs their attention, it seems corny at times but it does the job.
Recently, I've been noticing these ads of a television, print, and internet ads by a well-known campaign company/organization, bringing awareness to the consumers about the dangers of cigarettes. Operated by TRUTH.com, the campaign, Shards-O-Glass, has recently taken off draw attention to this warning about consumers being vulnerable and unaware how the [cigarette] industry mislabels their warning labels, how they advertise denying any allegations on how dangerous it is, and how they mislead the consumers on the numerous hazardous chemicals they put in their cigarettes.
On their website, they state their mission as "Our philosophy isn't anti-smoker or pro-smoker. It's not even so much about smoking. It's about an industry manipulating its products, facts and advertising to secure replacements for the 1200 customers they 'loose' every day. You know, because they die."
This definitely relates to what we have discussed and read in class about materials on how brands bring awareness to the consumers. Instead of being the ordinary consumer brand, this would particularly be a sort of public announcement/public awareness type of brand grabbing the consumers' attention and letting them know the reality on the truth and real facts about how the industry operates and manipulates its customers.
I'm really impressed how Southwest Airlines has stayed competitive among the other giant airlines, i.e. American Airlines, United, Delta, and so on.....Yet again, the reason is they bought their jet fuel (oil) reserve prices fixed on the market about 10 years down the road, which is an advantage since other airlines are struggling due to the rising cost of oil. In return, the other airlines are ridiculously coming up with ways to increase profits to offset the soaring cost of oil.
In the Southwest Airlines TV, Internet and print ads, they do a good job capitalizing on travelers' unhappiness about the growing list of fees and charges. Other airline's ideas include tacking on bogus fees like baggage fees, carry-on fees, food and beverage fees, even pillow fees among others.
Southwest Airlines doesn't charge any fees whatsoever, as their signature tag line is "Bags Fly Free." They are really pushing their message out there as the brand is not going to do what other airlines are going to do, and they want to get the message out there that they are different than their competitors. This airline brand has done a superb job of targeting their audience, which is people who travel anywhere whether you're a business person, a family taking a vacation or a relative visiting other relatives; you're not going to be surprised by any hidden fees when you're flying this airline.
The ads Southwest Airlines are running pertains to what we are learning in class as it persuades the audience to fly an airline that charges no baggage fee, whatsoever. Also, flying a quality, and comfort airline, you're going to get to your destination on-time, with your baggage being there at your destination.
I personally think they have done a good job on their TV ads, having several key messages to have the audience think over when they are flying again. In hard times like these, people are going to find ways to cut expenses, and find ways to fly cheaper. Southwest has that advantage it offers. As a Southwest flyer, I think their airline ranks at the top among other airlines by offering convenience, arrival destination time, no lost baggage, cheaper way to fly, and the best, the airlines flight attendants make trips enjoyable by entertaining the passengers, separating other airline brands from their boring, mandatory announcements.
These ads definitely relate to what we are learning in class as it brings awareness to the consumers by providing a no baggage fee when flying on a quality, top customer satisfaction and convenient airline like Southwest.
