BK GOES BIG ON BREAKFAST !!!

Recently, I'm impressed with how Burger King has managed to stay in the game (competition) with other fast food restaurants like McDonalds, serving a bigger, better breakfast menu. For years, McD's has been serving Hotcakes (pancakes) and other delicious breakfast menu, and has recently revamped their menu items.

So in order to stay competitive, Burger King has managed to add more variety to their breakfast menu, like the new BK Breakfast Bowl,etc. Not just more items added to the menu, but better and popular breakfast items like pancakes, and croissants. Although, Burger King has been serving croissants ever since, they have managed to add more ingredients to the croissant sandwiches.

In BK's promotion on TV, Radio and the internet, the way the commercial was produced and written was to grab the viewers' attention by adding a catchy jingle to the new and better breakfast menu. They have people from all sorts of background (jobs) humming and singing a jingle about the new breakfast menu.

The ads BK has been putting out relates to our class about creativity, selling messages that are unexpected but relevant. Creativity has been the key ingredient for BK to promote the new breakfast menu. Also, strategizing on what the consumers want, and how to give them what they want. In addition, the jingle is what grabs their attention, it seems corny at times but it does the job.