Protecting You From Mayhem

I love the new commercials by Allstate: it's catchy and has a sense of humor, which is good. The new campaign by Allstate which is designed as to "nobody protects you from mayhem" which says it all, all the mayhem or problems you run into during your life. Whether it be on the road, air, water, Allstate will protect you, no further questions or obligations.

The new Allstate commercials have an actor portraying every possible hazard you can imagine that'll affect your insurance from driving. One spot portrays as a teenage girl texting while driving, and what was funny about that commercial was he was driving a pink Dodge Durango while trying to text and call, swerving all over the parking lot. Other spots portray him as an attractive jogger dressed in pink headband and carrying pink dumbells. This commercial was intended as another distraction while driving. The campaign's purpose was an attempt to invoke fear in consumers from their everyday life situation from weather related to burglary to incidents like in a parking lot to someone keying your car.

This relates to what we have been talking in class as it improvises a new strategy that'll draw attention to the brand, as humor plays a dramatic role. Also, the new Allstate campaign has not just been on television, but on radio and print ads such as magazines, and mail. In the mail form, it's pretty much simple, and complex, as the mail publication has just a simple Allstate logo with information, with a white and blue kind of design. However, I've seen mail print forms with the mayhem actor, with a picturesque design to draw attention and to make it attractive.