Recently, Comcast decided to broaden their product selection by adding VoIP (voice over internet protocol) in the previous years to their already popular selection of cable television and high-speed internet, cable internet that is. I was surprised and delighted they decided to change their campaign and brand image to Xfinity, a combo package of VoIP, cable and internet. Previously, it was called a Triple Play bundle package. It seems more attractive and easily recognizable then the old Triple Play brand.
It's basically a new brand that has many new technological advances in media and room for growth.
Xfinity was started during the 2010 Winter Olympic Games held in Vancouver, when Comcast was on the verge of buying and merging with NBC. And the agreement went through, as GE (General Electric) and Comcast had a joint venture agreement to buy NBC. The agreement included offering more HD television programs, revamp, redesign, and increase the speed in the infrastructure in high-speed internet. Also, offering VoIP, and other technologies competing and leading the competition with other cable, and media companies.
With the new design, and campaign logo to kick Xfinity off to a good start, you can do just basically anything with Xfinity. Xfinity was designed to be consumer friendly, as well as a media and technological standpoint. From cable to internet to DVR to even your phone, you can connect to the internet anywhere in the world.
This relates to what we have been discussing in class by re-designing, re-positioning a brand, and creating awareness on a previous brand, and putting a new logo and concept as well as rebranding an already large market for their triple play package of voice, cable and internet. 
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