I'm really fascinated and hyped up by the new Nike commercials on how they manage to change their perspective by throwing in catchy moments and phrases.
Nike decided to turn things around and stay competitive by producing a commercial about that magical moment in sports. The Boom! Campaign was designed to help capture the loyal fans and newer audience to draw your attention on their products by implementing and persuading you that by using their products, it will help you define those high-impact moments in sports by the fascination of their product. It's that game changing play that determines what the whole outcome is about, winning. It's the plays you want to see on replay or ESPN Sportcenter's Top Ten Plays.
I'm really impressed how they threw in big-name celebrities/stars like rapper Rick Ross, Tim Tebow, Nndamukong Suh, and others.
This commercial relates what we have been talking in class by designing a commercial or advertisement to building that strong relationship between the brand and the consumer through elements of integrated marketing communications. They also used television to capture the audience by the power of sight, sound and motion. The elements and combination of video shots, sounds and the way the commercial was formatted was to immediately capture and inspire the consumer to use their product.
As an athlete and sports fan, that special and magical moment really gets you hyped, and emotions swirling because you live, breathe to stay fit, competitive and worked hard to get to that point where a magical moment will happen anytime. Everybody can relate what Nike is saying. You just have to wait patiently, your instincts will kick in and the time will come.
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