Conan is back!

I love the commercials for the new Conan O'Brien Show on TBS. It's funny, catchy, and again, has a lot of humor in it.

Conan has been off the air for quite some time since his departure from NBC's, the Tonight Show. Since then, Conan has revamped his image, and of course, his brand, to persuade the newer, and older audience from the NBC network to follow him. His new shows are more raunchy, hip, and eye-popping as it will get your attention. Also, with a new campaign called TeamCoco, it's a YouTube channel and on his official site where the audience can view segments of his shows, as well as full clips of interviews, monologues, etc.

This relates to what we have been talking in class because since Conan left, nobody would thought he be back in the TV business. Since then, he changed his image, and revamped the brand to persuade both newer and older audience, as well as taking a different step on how the show will work. Revamping the brand and image can have rewards as well as ratings.