If It Fits, It Ships

The United States Postal Service (USPS) has done a terrific job of rebranding and reinventing their brand by promoting a flat-rate box to ship anywhere for a low flat rate.

Their philosophy changed on the way they do business was mainly due to the deficit the postal service was dealing with, and the economy. With competitors such as FEDEX and UPS all seeing an increase in revenue due to their service and price, the USPS had to do something since they were in debt. Their choice was to offer a flat-rate shipping box and it has helped.

Due to the struggling economy, many businesses and people are finding an alternative solution to ship their mail and packages by not spending out of their means or budget. The USPS just aided them with their product.

This relates to what we have discussed in class as a company/organization, especially a government organization, rebranding itself to compete and create awareness on their new product to help people ship mail and packages for one flat shipping rate. Their promotions have been simple, using a catchy tag line, and the products colors matching with the postal service colors.