The New 4G Network

Recently, T-Mobile has upgraded and improved service and brand by offering a new, faster network, as well as expanding the phone catalog. By offering a new, faster network and broader option of phones, T-Mobile thinks and hopefully it will convince new consumers to sign up for their service as well as convince other network customers to switch over to their network.

T-Mobile just launched a TV commercial that is a spoof and spin-off of Apple's very own commercial on the iPhone. T-Mobile directly attacks the iPhone 4 and AT&T with an Apple's legendary "You're a PC and I'm a Mac" ad format. In the T-Mobile commercial, as shown below, it's similar as it has a white background shot, and characters resembling the products. The characters in the TMobile commercial are the new MyTouch 4G and the Apple iPhone. T-Mobile's newer MyTouch 4G, an android phone, plays on the fact that you can video chat with the myTouch 4G anywhere using T-Mobiles HSPA+ network, rather than using Apple's FaceTime video chat which only works via Wi-Fi.

T-Mobile plays on the fact that you can video chat with the MyTouch 4G, anywhere using T-Mobile's HSPA+ network. As you know, Apple's FaceTime video chat only works via Wi-Fi.

This relates to what we have been talking in class as it is a somewhat a newer way of promoting your product by having simple colors, a catchy commercial, and product.  The strategy is well put as it compares and contrast.