Shards of Glass Everywhere!!!

Recently, I've been noticing these ads of a television, print, and internet ads by a well-known campaign company/organization, bringing awareness to the consumers about the dangers of cigarettes. Operated by TRUTH.com, the campaign, Shards-O-Glass, has recently taken off draw attention to this warning about consumers being vulnerable and unaware how the [cigarette] industry mislabels their warning labels, how they advertise denying any allegations on how dangerous it is, and how they mislead the consumers on the numerous hazardous chemicals they put in their cigarettes.

On their website, they state their mission as "Our philosophy isn't anti-smoker or pro-smoker. It's not even so much about smoking. It's about an industry manipulating its products, facts and advertising to secure replacements for the 1200 customers they 'loose' every day. You know, because they die."

This definitely relates to what we have discussed and read in class about materials on how brands bring awareness to the consumers. Instead of being the ordinary consumer brand, this would particularly be a sort of public announcement/public awareness type of brand grabbing the consumers' attention and letting them know the reality on the truth and real facts about how the industry operates and manipulates its customers.