If It Fits, It Ships

The United States Postal Service (USPS) has done a terrific job of rebranding and reinventing their brand by promoting a flat-rate box to ship anywhere for a low flat rate.

Their philosophy changed on the way they do business was mainly due to the deficit the postal service was dealing with, and the economy. With competitors such as FEDEX and UPS all seeing an increase in revenue due to their service and price, the USPS had to do something since they were in debt. Their choice was to offer a flat-rate shipping box and it has helped.

Due to the struggling economy, many businesses and people are finding an alternative solution to ship their mail and packages by not spending out of their means or budget. The USPS just aided them with their product.

This relates to what we have discussed in class as a company/organization, especially a government organization, rebranding itself to compete and create awareness on their new product to help people ship mail and packages for one flat shipping rate. Their promotions have been simple, using a catchy tag line, and the products colors matching with the postal service colors.

Conan is back!

I love the commercials for the new Conan O'Brien Show on TBS. It's funny, catchy, and again, has a lot of humor in it.

Conan has been off the air for quite some time since his departure from NBC's, the Tonight Show. Since then, Conan has revamped his image, and of course, his brand, to persuade the newer, and older audience from the NBC network to follow him. His new shows are more raunchy, hip, and eye-popping as it will get your attention. Also, with a new campaign called TeamCoco, it's a YouTube channel and on his official site where the audience can view segments of his shows, as well as full clips of interviews, monologues, etc.

This relates to what we have been talking in class because since Conan left, nobody would thought he be back in the TV business. Since then, he changed his image, and revamped the brand to persuade both newer and older audience, as well as taking a different step on how the show will work. Revamping the brand and image can have rewards as well as ratings.

The New 4G Network

Recently, T-Mobile has upgraded and improved service and brand by offering a new, faster network, as well as expanding the phone catalog. By offering a new, faster network and broader option of phones, T-Mobile thinks and hopefully it will convince new consumers to sign up for their service as well as convince other network customers to switch over to their network.

T-Mobile just launched a TV commercial that is a spoof and spin-off of Apple's very own commercial on the iPhone. T-Mobile directly attacks the iPhone 4 and AT&T with an Apple's legendary "You're a PC and I'm a Mac" ad format. In the T-Mobile commercial, as shown below, it's similar as it has a white background shot, and characters resembling the products. The characters in the TMobile commercial are the new MyTouch 4G and the Apple iPhone. T-Mobile's newer MyTouch 4G, an android phone, plays on the fact that you can video chat with the myTouch 4G anywhere using T-Mobiles HSPA+ network, rather than using Apple's FaceTime video chat which only works via Wi-Fi.

T-Mobile plays on the fact that you can video chat with the MyTouch 4G, anywhere using T-Mobile's HSPA+ network. As you know, Apple's FaceTime video chat only works via Wi-Fi.

This relates to what we have been talking in class as it is a somewhat a newer way of promoting your product by having simple colors, a catchy commercial, and product.  The strategy is well put as it compares and contrast.