Has anyone seen the Jack Link's Beef Jerky Commercial? It's hilarious. Should I or should I not be amazed at how Jack Link's Beef Jerky commercials has successfully taken off to become one of the popular TV commercial today? I shouldn't, why? The reason is as long as there is humor in any company's commercial, along with a catchy icon/mascot/character; the brand will experience a tremendous amount of demand for their commercials.
Viewers are constantly going to repeatedly re-watch these types of commercials, talk about it with friends and co-workers, and demand new ones in the near future.
However, hopefully the executives at Jack Link's don't turn the infamous Sasquatch series into a hit TV show because it may not become a popular hit. But i doubt that. Take for example, GEICO, viewers started liking the Caveman commercials and it blew up. Viewers constantly watched and talked about it so much, that the writer/producer for the GEICO commercial poured ideas into making a show out of the Caveman from GEICO. However, it didn't turn out quite as popular as the commercial did. The show only ran a few months on ABC from Oct. 2, 2007 - Nov. 13, 2007. The show went on a hiatus due to the Writers Guild of America strike, and was cancelled before it ended.
Honestly, I liked the show, I did. However, in my opinion, the creator should have used the same actors in the commercial for the show. Jack Link's Beef Jerky has inspired me on how they really captured the audience. First, they publish their ads in newspapers or magazines, stating their tag line: FEED YOUR WILD SIDE.
To accomplish the brand, they needed a brand image to relate to the tag line, something related to nature or the wild... a Sasquatch was in the making. Next, they developed a catchy commercial that is filled with humor storylines. Viewers started to like this commercial as they did for the Caveman for GEICO. Advertising creativity is a must in order to accomplish your goals and be successful. The Sasquatch campaign was first launched back in 2006, but wasn't as successful as today.
So the company revamped its brand advertising strategy by creating a comically series of TVand web commercials. The company stated the Sasquatch campaign centers around campers who foolishly prank the unsuspecting Sasquatch, only to find that they've picked on a wild unpredictable creature. It's not just campers anymore; the company has included golfers in it as well.
To get things straight, reality TV has become a huge gimmick for brand marketers as they like seeing people interact with their advertisements. So the beef jerky company launched a website just for its audience in April called LivingSasquatch.com, where customers can interact with an image of Sasquatch, the company's brand image. Can you say what a brilliant idea!? Also, consumers can flock to the company's website JackLinks.com, to view a library of Sasquatch commercials, products, Sasquatch games, etc. Also, Sasquatch even has his own MySpace, and Facebook page. So, be sure to FEED YOUR WILD SIDE.
Watch a Sasquatch commercial here: http://www.youtube.com/watch?v=nyVsHNEBeBk
