My dirty mouth is now clean!

For the past few years, I've found the Orbit, chewing gum commercials to be hilarious and really eye-catching. It seems like the creator keeps taking it to the next level, no matter what.

Every commercial has somebody who has a foul, dirty mouth (meaning they use explicit language). However, the words aren't typically explicit; they are just covered up by using a different word. For example, shut the front door. In reality, it would be shut the.....um, yea you get it, right?

Anyways, the creators behind this commercial did a brilliant job producing and creating awareness for the brand by promoting a chewing gum that will clean your dirty mouth, no matter what. After all, that is their signature phrase, "For a Good Clean Feeling, No Matter What."

This ad promotes to people who have problems with bad breath whether after eating a meal, or just throughout the day, their mouth feels like a swamp or a landfill. Orbit gum is a global brand that offers numerous of flavors to enhance the flavor in order to have that cleanliness feeling similar to after you just brushed your teeth. In addition, it is recommended and backed by the American Dental Association as it whitens your teeth at the same time.

Orbit is owned by Wrigley, the largest producer of chewing gum in the world. By competing with other brands, including brands within the same company like Spearmint Double Mint Gum or Juicy-Fruit, Orbit has clearly separated itself from other leading brands by providing a chewing gum that not only freshens your mouth, but will clean, brighten and whiten your teeth as well.

I think this ad is relevant to all the discussions in class as it draws newer customer's everyday worldwide. It is creative, catchy and has humor as more audience is becoming a fan of not just the gum, but a big fan of the commercials. As for personal experience by using this brand, it definitely makes your mouth feel clean like after you just brushed your teeth. This ad clearly captures the audience's attention for those who suffer from bad breath, even after prescription strength medicines.