Bags Fly Free.....Anywhere!!! REALLY!!!

I'm really impressed how Southwest Airlines has stayed competitive among the other giant airlines, i.e. American Airlines, United, Delta, and so on.....Yet again, the reason is they bought their jet fuel (oil) reserve prices fixed on the market about 10 years down the road, which is an advantage since other airlines are struggling due to the rising cost of oil. In return, the other airlines are ridiculously coming up with ways to increase profits to offset the soaring cost of oil.

In the Southwest Airlines TV, Internet and print ads, they do a good job capitalizing on travelers' unhappiness about the growing list of fees and charges. Other airline's ideas include tacking on bogus fees like baggage fees, carry-on fees, food and beverage fees, even pillow fees among others.

Southwest Airlines doesn't charge any fees whatsoever, as their signature tag line is "Bags Fly Free." They are really pushing their message out there as the brand is not going to do what other airlines are going to do, and they want to get the message out there that they are different than their competitors. This airline brand has done a superb job of targeting their audience, which is people who travel anywhere whether you're a business person, a family taking a vacation or a relative visiting other relatives; you're not going to be surprised by any hidden fees when you're flying this airline.

The ads Southwest Airlines are running pertains to what we are learning in class as it persuades the audience to fly an airline that charges no baggage fee, whatsoever. Also, flying a quality, and comfort airline, you're going to get to your destination on-time, with your baggage being there at your destination.

I personally think they have done a good job on their TV ads, having several key messages to have the audience think over when they are flying again. In hard times like these, people are going to find ways to cut expenses, and find ways to fly cheaper. Southwest has that advantage it offers. As a Southwest flyer, I think their airline ranks at the top among other airlines by offering convenience, arrival destination time, no lost baggage, cheaper way to fly, and the best, the airlines flight attendants make trips enjoyable by entertaining the passengers, separating other airline brands from their boring, mandatory announcements.

These ads definitely relate to what we are learning in class as it brings awareness to the consumers by providing a no baggage fee when flying on a quality, top customer satisfaction and convenient airline like Southwest.